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18 January 2013

Second Coming, the new single

If you loved the music of The Beautiful South, then you're in luck ? 25 February 2013 sees the return of the rump of the band as The South, with a new single 'Second Coming'. Appropriately this track is the second single to be taken from the excellent 2012 album 'Sweet Refrains,' which is stuffed full of brand new great music. Complementing Dave Hemingway and Ali Wheeler are fellow mainstays from the original band: keyboard wizard Damon Butcher and the potent horn section of Gaz Birtles and Tony Robinson.

The Sunday Express said of 'Sweet Refrains', "The songs here, while not moving too far from the beautifully-written girl/boy domestic dramas of the original group, have a new maturity and simplicity which is both surprising and refreshing". Produced by Teo Miller [Robert Plant, Placebo, Blur, Happy Mondays, The Pretenders and The Auteurs] 'Sweet Refrains' is an album that puts The South back on course to do what they do best.

Hitsheet said, "the time is now right to bring their definitive sound back again". Record Collector noted a "refreshed vibrancy" to The South's live show and that the "new material fitted snugly with the hits." As R2 magazine said, 'Sweet Refrains' is "an album that shrugs off its shadows and falls in love with music all over again, brassy and sweet and tender and clever."

A perfect Pop act, steeped in the genesis and delivery of classics like 'Song For Whoever', 'Perfect Ten', 'Rotterdam', 'Don't Marry Her', 'You Keep It All In', 'Old Red Eyes Is Back', the "Second Coming" of The South sees them welcomed back with open arms.


For more information, pictures, or to request an interview please contact Chris Hewlett on 0845 601 2833 or chris@chrishewlett.com

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